We've exceeded our experimentation targets this quarter with 9 experiments launched (target: 6-8). The "Deselected by default product selection" Law vertical experiment delivered exceptional results with a 112.5% increase in submissions and 11.4% growth in premium revenue for the variation.

Experiments Launched

Target: 6-8

Clear Wins

Target: 1-2

Active Weeks

83%

Target: 70%

Key Experiment Wins

CLEAR WIN

Law Vertical Product Selection

▲ 112.5% submission rate

▲ 88.9% increase in binds

▲ 11.4% premium revenue

CLEAR WIN

Website Field UX Improvements

▲ 11% signup started to completed conversions

▲ 5.2% in # of application where website info is provided

Experiment Distribution

Acquisition

Retention

Expansion

Distribution by Pillar

Experiment Velocity

Fast-track (<1 week to launch)

Standard (1-2 weeks to launch)

Complex (2-4 weeks to launch)

Distribution of Outcomes

Clear Wins

Target: 1-2

Promising/Mixed

Target: 2-3

Learning Experiences

Target: 4-5

Q1 2025 Experiments

Experiment	Status	Outcome/Notes
Currently Live
Email placement Test Plan: View	LIVE	AB test still running
Security Scorecard credit impact Test Plan: View	LIVE	AB test still running
Deselected product selection page - Tech vertical Test Plan: View	LIVE	AB test still running
Coverage page blog layout Test Plan: View	LIVE	AB test still running
Successful Experiments
Website field UX Learning Card: View	SUCCESS	Rolled out to all users
Deselected product selection page - Law vertical Learning Card: View	SUCCESS	Rolled out to all users
Inconclusive Experiments
Get a Quote Nav CTA MVT Learning Card: View	INCONCLUSIVE	No significant impact observed
Homepage hero industry dropdown Learning Card: View	INCONCLUSIVE	Due to bug. Rolled out for a before and after analysis - currently live
Failed Experiments
Startup Page headers MVT Learning Card: View	FAILED	Continuing to AB test in collaboration with Product Marketing Management to rapidly test different value propositions through industry landing page headers

Next Quarter Focus

Enhance quote-to-bind conversion in the technology vertical through strategic initiatives that includes retargeting of users hesitant to complete online binding by evangelizing our brokerage services to qualified customers, and addressing knowledge barriers to increase end-to-end digital conversions.

Finalize ongoing Q1 initiatives including Tech vertical toggle, email placement optimization, and Zip code validation tests that aim to continue optimizing to middle of the funnel micro-conversions

Balance our experimentation portfolio by introducing 2-3 retention-focused tests targeting existing customer engagement and satisfaction through self-service

Establish a structured framework for customer expansion experiments to identify upsell and cross-sell optimization opportunities